Real Estate Customer Relationship Management - Ways for Agents to Increase Their Business

In 2005, The National Association of Realtors reported that its membership increased by 13 percent over the previous year, reaching 1.2 million. With this many people trying to get a share of the pie, Realtors need to find ways to differentiate themselves and stay ahead of the competition. Customer Relationship Management (CRM) can help them do exactly that, and even more.

CRM comes from the observation that developing good relationships with your customers helps you deliver superior service to your clients, thereby helping your business thrive. Developing a CRM-focused business is not especially hard. It starts with basic guiding rules.

In the marketing lingo, the many ways a business interacts with its clients are called points of contact. By developing the quantity and the quality of these points of contact, a real estate agent will gain more customers.

Of all the existing points of contact, the Internet should receive special attention. In just 10 years, the Web has become an essential marketing venue for today's agents. According to the NAR, 77 percent of home buyers used the Internet to search for a home in 2005. When people think about buying a home the first place they go is often the Web. It is therefore a good place for agents to capture consumers' attention and gain their confidence.

However, many agents are still missing the point: they now have their own Web sites because they know people are looking for them, but they haven't quite figured out how to use the Web as a good lead generator. Here are ways agents can improve their online points of contact.

The layout of your site is key to retain surfers. It should be flawless, and the navigation should also be easy.

E-mails are another critical point of contact. Many agents provide their e-mail address on their Web sites, but an article in Realty Times reported that one of home buyers' main complaints about Realtors online is that they don't answer their e-mails in a timely manner. Decide now about a reasonable e-mail reply policy for your business. A 24- or 48-hour reply policy is probably what most people expect. You need to state this reply policy on your Web site and stick to it. People will appreciate it.

Another option is to allow people to schedule a tour directly from your Web site. This option is a great way to get people to meet with you.

Most people start looking for homes on the Internet a few months before they actually make a decision. It is therefore important for a real estate agent to keep in touch with future home buyers. A good way to maintain that contact is to send out a monthly newsletter, which would give the latest information about the town or area. It would also provide future home buyers with the latest listings that meet their criteria. An agent who sends out this kind of newsletters will find that many of these people remember this agent when they are ready to buy.

The key with CRM is to regularly evaluate existing points of contact to fine tune them in order to better serve customers. This in turn will ensure that agents have a successful business.

Content provided by 10x Media. Established in 2003, 10x Media provides innovative online marketing tools.It has expanded its online presence through networks such as Inside Real state, Inside Finances and Grab Real Estate, which contain thousands of pages for city and state specific real estate information across the nation.