Property Management Website: Pictures Sell and Save You Time

When it comes to marketing rental property, classified ads yield a tidbit of information with no images to engage the mind. Why would a property management website want to do the same thing? The internet is about communicating information with words, pictures and full color.

With database capabilities, a viewer can limit his/her search to properties with specific parameters. The days of having to read and call numerous ads just to gather the important information are gone. An effective property management website can serve listings and images that fit just what the prospective tenant wants.

Renters are thrilled with your company when you offer pictures of the exterior and interior of your rental properties. Everyone benefits from your service: 1. Renters save time and gas when they can view your listings online instead of driving around, 2. Showing agents save a half hour to an hour in wasted time by having renters preview properties online before taking them to a showing.

Most renters will know from your pictures whether they are interested. Once a property manager starts to show their pictures online, the showing becomes a matter of confirming what the prospective renters saw in your pictures. In short, your pictures do the selling!

Every property management company has to make a few adjustments to implement this service. If you need to buy a digital camera, we recommend the Cannon A-540 because it is one of the highest rated digital cameras in the $200 price range. It has 4x optical zoom, has a long battery life using 2 AA batteries, an easy menu, and simple mode dial for indoor, outdoor and other settings.

To get your pictures, you may need to spend an extra 10 minutes before or after a showing to get the pictures you need, then take the time to load them on your website. Once you have them, the rest of your job becomes so much easier and your tenants will thank you!

Jim is a web developer and programmer who works with his wife, Cari, in their full service small business web development company. We invite you to take a look at our portfolio of property management web sites and other web applications that we have developed. We specialize in serving property management companies that want to market and manage their rental listings online.